Multimedia and Search Engines: Who Cares About Text, Anyway?

[mandy]

When you consider the broad range of content being posted against the narrow concentration of popular content being viewed, it's those sites with multimedia and graphical contents that will comprise the greatest web activity. For example, the top sites MSN, Yahoo! and MySpace are all multimedia-heavy. Yet these are currently the most overlooked sources of content online, in terms of search engine recognition...

The search engines carry one sole purpose, and that's to organize information. Ultimately there needs to be some sort of technology to bridge the indexing of media (on a key-frame basis) and its corresponding search queries. Multimedia needs to be transparent with branding put front and center. This requires consideration of how media is authored, relative to search demands...

full article: http://searchviews.com/archives/2005/12/..._about.php