Pick-up in store picks up the ticket by 58%, new report says

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Pick-up in store picks up the ticket by 58%, new report says

12-10-2005, 09:50 AM,

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Kristijntje Offline

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Pick-up in store picks up the ticket by 58%, new report says

Quote: Retailers have reported anecdotally that online shoppers who pick up merchandise in the store spend more once they get there...Their average increase in spend is 58%. The trick is for retailers to enhance that by putting high-margin items by the pick up area,...

The increase is part of an overall trend by which customers who shop in more than one channel spend more than single-channel shoppers....cross-channel shoppers spend 30% more than single-channel shoppers.

AMR also reported that sales shifted almost 10% from stores to online this holiday season...

In another study just out, mobile content provider Motricity and researchers Greenfield Online report that 4% of U.S. consumers will use their cell phones to shop online this year.

full article: http://www.internetretailer.com/dailyNews.asp?id=16954

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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