Searching for a fresher taste: Analysis of Recent Yahoo Acquisitions

[mandy]

Analysis of Yahoo's recent acquisitions of social networking Web 2.0 darlings flickr and del.icio.us

First it bought photo-sharing site Flickr, and now it has snapped up bookmarking phenomenon Delicious. Why is Yahoo investing so heavily in the social networking stars of Web 2.0?

Such a flurry of activity has suddenly drawn attention to Yahoo, which often has a lower media profile than its more vivacious competitors despite being the world's most-visited website, with 101.3m visitors in August this year...

"You can probably stitch together our plan from the moves we've made, the acquisitions we've made, the products we've put out to market," says Bradley Horowitz, Yahoo's senior director of technology development. That plan: to try and make social search the next stage in the evolution of search engines.

full article: http://technology.guardian.co.uk/weekly/...76,00.html

related topic: Yahoo Acquires Social Network Del.icio.us http://community.tuliptools.com/index.ph...665.0.html

[bargainbloodhound]

My analysis of Yahoo's recent acquisitions  :twistedevil: : Yahoo got itself into trouble during the dot com boom by overpaying for overrated companies and its repeating its same mistakes once again during the media created "anything Web 2.0 is great" frenzy.

The software that drives Web 2.0 social networking companies might be different than the software that drove dot com boom era community sites, but the underlying business model of creating an ad-revenue supported "community" with "sticky" features is basically the same...and that business model was already been proven to be a complete failure by the dot com flop first generation of community (i.e. social networking) sites like iTurf, etc.