Google AdWords Now Allows Separate Bidding on Search, Contextual Ads

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Google AdWords Now Allows Separate Bidding on Search, Contextual Ads

11-22-2005, 11:23 AM,

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mandy Offline

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Google AdWords Now Allows Separate Bidding on Search, Contextual Ads

Quote:Google last week quietly rolled out what it's calling "content bids," letting advertisers "set one price when their ads run on search sites and a separate price when their ads run on content sites," according to a recently-added AdWords FAQ item....

Advertisers have reported mixed results on their AdSense campaigns since the network launched in 2003. The consensus has been that the contextual placements increase traffic but offer a lower ROI than pure search listings.

Overture responded to similar concerns about its bid management system nearly two years ago,..

full article: http://www.clickz.com/news/article.php/3565866

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