1 in 4 consumers won’t holiday shop online because of security concerns

[mandy]

Internet security concerns will keep 24% of U.S. online consumers from shopping online during the holiday season, according to a new survey...

Of the 1,099 U.S. online consumers surveyed, another 37% said security concerns would affect their online shopping a “great deal” or “only a small amount” while 39% said it wouldn’t affect their holiday shopping.

Consumers’ top online security concerns were protecting their personal information from being sold to a third party (79%), identity theft (74%), unsolicited e-mail and spam (72%), credit card fraud (67%), and computer viruses (60%).

full article: http://www.internetretailer.com/dailyNews.asp?id=16967

[bargainbloodhound]

2 weeks later I just noticed this thread. 

Consumers’ top online security concerns were protecting their personal information from being sold to a third party (79%),...

Could someone send that quote to all of the billions of online stores I see that don't think a privacy policy is necessary.