The sparring and spin of the Google dance unscrupulous firms manipulating search

[mandy]

It is known as the Google dance, a delicate struggle between technicians at the world's largest internet search engine and the spin doctors who manipulate the worldwide web for commercial ends. Every day one group tries to prevent the other from abusing Google's index of more than 8bn web pages.

The stakes are high. As Britain's online shoppers spend £150m every day in the run-up to Christmas, the value of a high ranking on Google is potentially worth millions to retailers, website owners and criminals alike...

...some so-called "black hat" SEOs use unethical strategies to boost their clients...

Status on Google is determined by a number of factors, all of which can be faked...

full article: http://technology.guardian.co.uk/news/st...63,00.html

[amy]

Five ways to cheat and get to the top: Key words, Popularity, Spam, Regular updates, Metadata

[accentnepal]

[quote author=amy link=topic=1862.msg6632#msg6632 date=1135568360]
Five ways to cheat and get to the top: Key words, Popularity, Spam, Regular updates, Metadata
[/quote]

Those are also five ways to legitimately move towards the top. But it is a lot more work.

From the article it seems that setting up another website with lots of links to the given site is most effective - I thought additional links on the same site didn't count for much?!?

May be more that they are not telling.....