Yahoo Revamps Search Ad Plans

[mandy]

Yahoo Search Marketing’s getting an extreme makeover.

Earlier this year, Yahoo re-branded its online marketing unit. What was once called Overture became Yahoo Search Marketing in a move to more closely identify the group with its corporate parent...

... Among the key moves this year, the Yahoo unit in August expanded its Publishers Network, the network of sites that it serves up ads on, to include small-sized publishers . Until then, Yahoo had primarily worked with large publishers like CNN, The Washington Post, and ESPN to display ads on their sites...

full article: http://www.redherring.com/Article.aspx?a=15040&hed=Yahoo+Revamps+Search+Ad+Plans+