The Coming Convergence of Search Engine Marketing and Mainstream Advertising

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The Coming Convergence of Search Engine Marketing and Mainstream Advertising

12-31-2005, 04:39 PM,

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Kristijntje Offline

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The Coming Convergence of Search Engine Marketing and Mainstream Advertising

Quote:At the 2005 Chicago Search Engine Strategies (SES) this December, there was a comprehensive mix of tried-and-true sessions and very new sessions, some of which hinted at a coming convergence between SEM and mainstream advertising. I was struck by the increasing emphasis on contextual and behavioral advertising, sold on both a PPC and CPM basis. Much, if not most, of this new "contextual search" inventory is sold by Google, with Yahoo! continuing to expand its offerings. MSN is still in beta with its search product, but every indication suggests AdCenter will be just that: an advertising center, not just a search campaign management system...

full article: http://www.clickz.com/experts/search/str...hp/3574011

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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