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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › Offline Advertising and Marketing
New Marketing Technique: The Rise of Branded Ringtones

  
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New Marketing Technique: The Rise of Branded Ringtones
01-03-2006, 01:29 PM,
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mandy Offline
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New Marketing Technique: The Rise of Branded Ringtones
Quote:...some major brands are reaching younger consumers with cell phone ringtones.

...as consumers branch out beyond popular music for ringtones, savvy advertisers are recognizing an opportunity.

Consumers with a fondness for their favorite brands, from sports to apparel to automotive, are downloading branded content to their phones to personalize them, and marketers are beginning to take notice...

Mobile marketing has proven itself as a viable way to reach a new and willing audience in a highly personalized way. But brand marketers are beginning to realize that every promotional asset (from logos and images to sound bites) has the opportunity to become a digital sales tool -- one with a viral component.


full article: http://www.imediaconnection.com/content/7654.asp
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