Citigroup rates Amazon.com No. 1 in Web shopping

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Citigroup rates Amazon.com No. 1 in Web shopping

01-07-2006, 10:17 AM,

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mandy Offline

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Citigroup rates Amazon.com No. 1 in Web shopping

Quote:Amazon.com Inc. was the top-rated Web shopping site this holiday, according to a Citigroup study released on Friday that considered factors such as simplicity of checkout, price and product assortment.

The Citigroup study rated 44 retail Web sites...judging sites on how easy they were to use, visual appeal, ease of checkout, merchandise assortment, delivery, return options and price.

Other top rated sites included those from American Eagle Outfitters , Gap Inc.'s Banana Republic and Talbots Inc...

Ranked at the bottom of Citigroup's study were the online sites of Costco Wholesale Corp, CompUSA, Hot Topic and Kohl's Corp.

The Web sites of specialty apparel retailers, the survey found, were more visually interesting than those that offered broader assortments of goods...

full article: http://news.yahoo.com/s/nm/20060107/wr_n...pping_dc_1

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