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***mandy*** · 01-09-2006, 08:17 AM,

Quote:It just defies reason to imagine Google doesn't want to provide fresh, relevant material to its end users. Do end users not want choice? Do they not want a variety of old, trusted favorites combined with new products, services, and information? Has Google really discovered its end users only prefer nine-month-old sites?...

Search engines now have a lot more information to go on than just keywords and linkage data. Predictive caching and prefetched queries to suit certain days of the week or times of the day based on URL access patterns are incorporated. Topic dynamics and general user profile information based on explicit, specified of interests are taken into consideration. A myriad of end user data comes into play now.

...Is there a sandbox? Or are we an industry sector unable to operate at the same level of sophistication as the medium we promote?

The end user is in control at search engines. Not search optimizers.

full article: http://www.clickz.com/experts/search/res...hp/3575856