Cranky.com launches: search engine for Baby Boomers and Seniors

[mandy]

An age-relevant search engine and Web site, Cranky.com targets baby boomers and seniors, aiming to remove confusion from the search process and deliver content that appeals to the over-50 crowd. Unlike other search engines, which define their success based on capturing and categorizing the entire Web, Cranky.com attempts to narrow search results to a relevant but short list...

It combines expert reviews with user ratings and rankings to come up with relevant search results.

"When we conducted focus groups and asked people about their experiences with the Internet , the general consensus was that the tools they used to find Web sites were confusing," Taylor said. "Part of that confusion stemmed from the overwhelming amount of information that you yield even with simple searches -- but there was also a relevancy factor."...

full article: http://www.ecommercetimes.com/story/OS02...rowd.xhtml

[BellisimaJ.]

Cranky.com

[regic]

The menu across the top

# People
# Fun
# Love
# Money
# Body
# LifeDreams
# Obits

The obits section is a first for a search engine. :

The results seem more relevant than Google -i.e. the spam sites have been filtered out.