Boosting Sales with Letter-Style Pages

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Boosting Sales with Letter-Style Pages

01-17-2006, 10:01 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Boosting Sales with Letter-Style Pages

Quote:... the long, single-page approach might work better, regardless of what you're selling.

Here are three reasons why the long, single-page approach might work better, regardless of what you're selling.

1. Copy length is no longer constrained by design...
2. The single column format holds attention...
3. Your sale pitch unfolds in the best sequence...
4. You get to write in a more personal voice...

...We took a traditional sales page from their site and rewrote it as a sales letter.

The outcome? A 55 percent increase in the number of readers who signed up for a free trial of the service being offered.

full article: http://www.imediaconnection.com/content/7842.asp

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	12 Common Reasons For Using Splash Pages	mandy	0	1,732	10-13-2007, 10:10 AM Last Post: mandy
	Web 2.0 how-to design style guide	BellisimaJ.	0	1,549	07-13-2007, 04:17 PM Last Post: BellisimaJ.
	Tips on optimizing the pages beyond the landing page for ecommerce sites	mandy	1	2,222	09-10-2006, 02:30 PM Last Post: BellisimaJ.
	Optimizing Landing Pages to Increase Conversions	mandy	0	1,772	07-08-2006, 10:45 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)