Boosting Sales with Letter-Style Pages

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Boosting Sales with Letter-Style Pages

01-17-2006, 10:01 AM,

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mandy Offline

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Boosting Sales with Letter-Style Pages

Quote:... the long, single-page approach might work better, regardless of what you're selling.

Here are three reasons why the long, single-page approach might work better, regardless of what you're selling.

1. Copy length is no longer constrained by design...
2. The single column format holds attention...
3. Your sale pitch unfolds in the best sequence...
4. You get to write in a more personal voice...

...We took a traditional sales page from their site and rewrote it as a sales letter.

The outcome? A 55 percent increase in the number of readers who signed up for a free trial of the service being offered.

full article: http://www.imediaconnection.com/content/7842.asp

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