Behavioral Targeting & Social Networking: Placing Ads on a Social Network

[mandy]

Tracking how consumers behave when they're on their favorite sites -- is this a perfect storm for advertising?

It's a marriage made in heaven, at least to some observers. Behavioral Targeting (BT) seeks out online audiences for advertising based on where people go and what they do, as indicators of what their interests are most likely to be. Social Networking (SN) is an online phenomenon in which people gather to exchange information around interests they have in common. On one hand you have advertisers looking for people's interests; on the other you have people actively demonstrating their interests.

How could there not be some synergy?

full article: http://www.imediaconnection.com/content/7831.asp

Article explores: How Well do Behavioral Targeting and Social Networking Fit Together?, Placing Ads on a Social Network, and Understanding the Use of Social Networks

[valleygirl]

This is a key challenge: respecting the unique reason why a person is entering a social network

Don't advertise on a social networking site if your ad isn't relevant to the theme of the network.

with SN they want to stay and interact with others in the community. Because of the frequency and duration that people spend within the SN, it's an attractive spot for branding, creating awareness."

The sites are good for getting your name out but not for getting clicks?

[rose]

Isn't the idea to get them to talk about your product so it advertises itself.  Kind of like the Spread Firefox movement?