Web Site Design: Say Goodbye to the Web Page

[mandy]

Businesses are moving away from "web pages" toward rich interfaces that enable immersive customer experiences, bringing opportunity and challenges.

Fast forward to 2005. What had been a group of pages was transformed into fluid experiences blending applications, video, voice and other data from a myriad of sources. Flash and AJAX brought new applications to the web and simplified clunky processes like shopping. Next: the baby steps that were taken in 2005 will turn into great leaps in 2006 as user expectations rise.

So what are the opportunities and challenges of this paradigm shift? First the five opportunities:

Opportunity #1: You can create immersive brand experiences...
Opportunity #2: You'll truly delight your buyer...
Opportunity #3: You'll discover new paths of navigation...
Opportunity #4: You'll allow (and enjoy) real-time interaction...
Opportunity #5: You'll make the old new again and make money in the process...
Challenge #1: User education...
Challenge #2: Tracking user behavior...
Challenge #3: Advertising standards...
Challenge #4: The right context for your content...
Challenge #5: Making it searchable...

full article: http://www.imediaconnection.com/content/7789.asp