Rockers Seeking Fame Online

[mandy]

A growing number of rock star wannabes are launching online, using internet buzz, free samples and cyberscouts to get their music heard.

And while the traditional record deal remains the holy grail for up-and-coming acts, the internet's ability to build a fan base from scratch puts more power into artists' hands and is changing the way many labels are doing business.

Yet he and other industry insiders argue that, for now at least, a band can only go so far by harnessing technology...

full article: http://www.wired.com/news/culture/0,7005..._tophead_9