Report: Online Retail on Easy Street

[mandy]

Growth in online retail spending will be healthy over the next few years, but retailers will have to scramble for the attention of a maturing population of online shoppers, according to a forecast by JupiterResearch.

Online retail sales are expected to hit $95 billion in 2006, an 18 percent jump over last year's sales totals, according to the report, which predicts online sales will grow 12 percent annually through 2010, when sales will top $144 billion.

In the near term, the key drivers of that growth will be the addition of new online buyers and increased spending by individual buyers.

However, as the online marketplace continues to mature, new buyers will become less important than the increase in wallet share per buyer.

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