Link Baiting Case Study

[mandy]

Link baiting (or linkbaiting) is the emerging art of building a useful tool, writing an interesting article, or running a newsworthy ‘event’ on a web site which naturally attracts links. Examples of some link baiting may be running a contest which includes multiple sites (such as blog contests or niche site award contests), testing a new advertising format (which was great in more ways than one for those of us who had Google AdSense up and running the days it launched), and throwing a wrench into a breaking or popular news story via attacks, a new spin, or a dash of humor. If anything, the social web and blogosphere have made linkbaiting a reality which only existed for a select few who already enjoyed broad reach and incredible viral marketing skills years ago.

full article: http://www.searchenginejournal.com/index.php?p=2823

[regic]

Another article on link baiting, and a free e-book explaining link baiting techniques:

Link baiting has become an accepted form of link building in the search engine marketing world, as producing content which attracts interest is one of the building blocks of the Internet.

Brian Clark of Copyblogger.com has put together a guide on Link Baiting which is available for PDF download called Viral Copy. Brian lists 11 ways to build links to your site via online publicity and viral tactics, and lists multiple examples...

full article: http://www.searchenginejournal.com/?p=3004
Link baiting e-book: http://downloads.copyblogger.com/Viral_Copy.pdf