Finding an Audience in Western Europe: targeting consumers in Western Europe.

[mandy]

Western European consumers are much like their American counterparts, with the three main activities that have migrated to the internet from traditional means being booking tickets (at 41 percent of respondents), reading newspapers (at 35 percent) and shopping (at 34 percent)...

Just as in the United States, the dual dangers of spam and privacy violations mean that email advertising must walk the fine line between permission and relevance in order to remain viable...

Where can marketers find consumers? Email, news, local information and travel rank highest among all respondents to the Millward Brown/EIAA survey. Music sites are more visited by the younger internet users than respondents as a whole...

full article: http://www.imediaconnection.com/content/8144.asp

[bargainbloodhound]

Western European consumers are much like their American counterparts

Except when they choose a payment method for their online purchases.  The majority of Western European consumers don't have credit cards so US online merchants who are targeting Europe need to adjust...