SEO is Location, Location, Location

[Kristijntje]

Achieving top search engine placement is the B&M (brick and mortar) equivalent of choosing your store's location. We've all heard it, when setting up your store, location is everything: location, location, location. Unlike B&Ms, however, websites can't just buy or rent their location on the organic search results. When you set up a B&M, you can choose your location based on the demographics of the area and your customer. You obviously want to go where your target audience is most likely to shop.

This is similar to the process of keyword research and selection. You want to choose the keywords that your target audience is using in the search results, in hopes that you can achieve the top search engine rankings for those phrases. Unlike B&Ms however, knowing where your target demographic shops (or searches), you can't just sign a lease agreement and start getting foot traffic. Search engine optimization is a long-term process that requires you to finesse and "earn" your way into the prime locations, i.e. top rankings for your targeted keyword phrases...

full article: http://www.isedb.com/db/articles/1354/