What would you do with $2.5 million?

[mandy]

What would you do
with $2.5 million?

For the cost of one Super Bowl ad you can do so much more -- find out what people from AOL, Carat, Microsoft, Universal-McCann and more would do!

Some of the answers given included:

If I had the money, I'd put it into search where I can generate leads...

How about this? Instead of paying a premium for the biggest audience you can hit with one ad, try zeroing in on the target audience that is most likely to be receptive to your brand. The target, "Males 18 to 49" is very broad. You should understand which segments within that target will generate the most business for you.

Beyond demographics, what are their behaviors, motivations, and beliefs?...

full article: http://www.imediaconnection.com/content/8097.asp