Why Your Customers Hate Your Web Site

[mandy]

The links on your site work. Your corporate information is up to date. Your Web price special is there, flashing wildly, for all to see. You believe you've done all the right things, but for some reason your customers hate your Web site. With Web site design, an old adage often applies: You can't define what makes a bad Web site but you know it when you see it...

"Think of it like a pyramid: When the user first comes to the Web site he will find a little bit of information -- enough to hold his attention and easy to digest -- at the top. That then leads to more information, and then further information." The goal is not to overwhelm the visitor, said Robert Algeri, a co-founder of Great Jakes...

Many businesses make the mistake of hitting the visitor with too much complex information too soon...

full article: http://ecommercetimes.com/story/l05mZiPz...Site.xhtml