The Danger of Effective Viral Marketing

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The Danger of Effective Viral Marketing

02-10-2006, 12:07 PM,

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mandy Offline

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The Danger of Effective Viral Marketing

Quote:Yesterday, in a grand example of what happens when you launch a site without properly preparing for the potential impact of good word-of-mouth marketing, Zillow.com managed to launch and crash an interesting new service in the same day. Zillow has been dubbed the Kelley Blue Book for homes because it aims to allow home buyers to look up valuable data on the homes and neighborhoods where they are considering a purchase.

Unfortunately, along with all the great hype about the service, came waves and waves of interested users that so overwhelmed the site's servers that it became virtually inaccessible. Even today, the site has a notice on the front page that reads "Site seems slow? Close your eyes and envision your perfect home... By then maybe the server can handle our zillions of visitors."...

full article: http://www.searchengineguide.com/laycock/006761.html

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