The Danger of Effective Viral Marketing

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

The Danger of Effective Viral Marketing

02-10-2006, 12:07 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

The Danger of Effective Viral Marketing

Quote:Yesterday, in a grand example of what happens when you launch a site without properly preparing for the potential impact of good word-of-mouth marketing, Zillow.com managed to launch and crash an interesting new service in the same day. Zillow has been dubbed the Kelley Blue Book for homes because it aims to allow home buyers to look up valuable data on the homes and neighborhoods where they are considering a purchase.

Unfortunately, along with all the great hype about the service, came waves and waves of interested users that so overwhelmed the site's servers that it became virtually inaccessible. Even today, the site has a notice on the front page that reads "Site seems slow? Close your eyes and envision your perfect home... By then maybe the server can handle our zillions of visitors."...

full article: http://www.searchengineguide.com/laycock/006761.html

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	New Media's Viral Marketing Potential	mandy	0	1,888	01-01-2008, 02:06 PM Last Post: mandy
	Viral Marketing: Good or Evil	mandy	0	1,541	06-27-2007, 08:37 AM Last Post: mandy
	A 12-step Viral Marketing Strategy - and when not to use Viral tactics	mandy	0	1,673	05-21-2007, 08:48 AM Last Post: mandy
	Viral videos and marketing losing effectiveness, creating generation of skeptics	mandy	0	1,793	02-12-2007, 09:30 AM Last Post: mandy
	FTC to Investigate Viral Marketing Practices	mandy	3	2,447	12-24-2006, 10:42 AM Last Post: mandy
	Viral Marketing: How social networkers' web behavior differs from the masses	mandy	0	1,809	12-01-2006, 08:55 AM Last Post: mandy
	Consumers still wary of viral marketing on blogs, social networking sites	mandy	0	1,830	09-18-2006, 11:00 AM Last Post: mandy
	Viral Web Video Ads Going Mainstream	mandy	0	2,132	09-01-2006, 09:53 AM Last Post: mandy
	Viral Marketing and Online Social Networks	mandy	0	1,891	04-21-2006, 10:41 AM Last Post: mandy
	Why Viral Marketing Is Essential To Low-Cost Search Marketing	mandy	1	2,158	04-10-2006, 10:48 PM Last Post: valleygirl

Forum Jump:

Users browsing this thread: 1 Guest(s)