Google AdWords sued for selling Check 'n Go keyword

[mandy]

The company behind a US cash-advance firm called Check ‘n Go has sued Google for selling its trade marks as keywords in search advertising, according to the Cincinnati Enquirer. Such sales do not breach Google's own policy for the US and Canada.

Google allows trade mark holders to request that their trade marks do not appear in the headings or text of sponsored links. But the search engine will sell trade marks as keywords to rivals of the trade mark holder. This was justified by a previous court ruling on the grounds that it does not cause confusion among users.

Google has a different policy outside the US and Canada, where trade mark holders can object to their marks being sponsored by others....

full article: http://www.out-law.com/page-6627