How Blindsgalore.com's revenue from natural search marketing efforts doubled

[mandy]

Online retailer Blindsgalore.com saw its revenue from natural search marketing efforts double after adjusting the copy on its product pages to bridge the gap between how shoppers search for window treatments and the different language used by the industry to describe many of those same items...

Blindsgalore addressed the issue by creating page content that delivers a natural search listing that shows both “woven wood shades” and “bamboo shades” in the same headline. The listing clicks through to a category landing page identified as “woven wood shades” that leads with a brief paragraph explaining that the product also goes by the other name. The company also used this strategy in adjusting copy for other key search terms...

full article: http://www.internetretailer.com/dailyNews.asp?id=17608