Most Companies still don’t measure the business impact of web site design

[mandy]

For web site operators, design changes amount to business decisions, but some online companies still haven’t made that connection, according to findings from Forrester Research. Of web professionals at 89 companies surveyed by Forrester, only 13% measure the ROI of all the changes they make to their sites. Half measured the ROI of major changes, but most of the rest don’t measure the ROI of any changes, citing resource constraints...

...if sites don`t measure the financial impact of all design changes, “It’s not clear whether web designers are making real progress or just keeping busy.”

full article: http://www.internetretailer.com/dailyNews.asp?id=17631