Online Retailers Use Web Content Management Tools To Improve Sales

[mandy]

In the never-ending quest to differentiate themselves from competitors, online retailers often turn to content to set themselves apart and enhance the quality of their Web contact with customers and would-be customers. The need to automate the distribution of content has given rise to a fast-growing software niche of Web Content Management (WCM), tools that help organize and deliver content to Web sites, from intranets to dynamic e-commerce sites to sites in multiple foreign countries.

"Successful commerce sites are doing a lot more than just listing products and showing the basic catalog information,"... "There might be specific promotional information they want to present, or another associated digital asset, to provide the complete customer experience. It's the whole ecosystem of information."...

full article: http://ecommercetimes.com/story/SNFBwnkI...Deal.xhtml