How to Reach Ecommerce Return on Investment Targets

[mandy]

Ascend2's managing partner describes best practice strategies for streamlining processes and cultivating online relationships.

A few years ago, you made a substantial investment in developing an ecommerce website. Since then, you've increased marketing expenditures in an effort to attract more leads to your website and turn them into online customers. But it hasn't even come close to meeting your sales expectations and a return on investment is nowhere in sight.

Unfortunately, this scenario sounds painfully familiar to many B2B marketers who haven't mastered the two essential strategies for rapidly achieving ecommerce ROI-- streamlining ecommerce processes and cultivating online relationships...

full article: http://www.imediaconnection.com/content/8334.asp