Broadband biggest factor in driving e-retail boom

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Broadband biggest factor in driving e-retail boom

02-24-2006, 11:41 AM,

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mandy Offline

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Broadband biggest factor in driving e-retail boom

Quote:Increasing use of broadband has been the single, biggest influence on the dramatic growth of online shopping, according to a retail analyst.

A poll by distance shopping expert Zendor showed that over half of consumers say taking up a faster internet connection has allowed them to broaden their shopping habits...

According to the poll, other factors which influence a consumers decision to shop online include better promotion of available channels by retailers, improved delivery, and better online security.

full article: http://www.channelregister.co.uk/2006/02...il_growth/

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