Search Marketing and Social Networks

[mandy]

... MySpace sees more traffic in a day than Google does.

Something about a statement that ends with, "... more traffic in a day than Google does." makes a search marketer's eyebrows rise...

The reason it is so hard to put your finger on what Web2.0 is from a search marketing perspective, is that it is a rapidly moving target and difficult to actually point at. To be basic and blunt, there are two ways of looking at the web as an advertising medium and both are still valid though the latter is rapidly supplanting the former...

The classic way of viewing search engine marketing has users accessing the Internet using a number of unique applications they are comfortable with. Some use IE, some use Firefox. Some use Google while others use Yahoo. This group primarily accesses information by seeking it out from scratch...

Another way of viewing the web has users accessing the net through a social portal offering search and recommendation options...

full article: http://news.stepforth.com/blog/2006/02/s...keting.php