Steps to protect company assets and its reputation

[mandy]

The following is a high level description of the process Dozier Internet Law recommends to protect your company assets and reputation.

The first step is monitoring, and you should be able to do this in-house:
1. Sign up for Google Alerts and include the name of everything you need to protect.

2. Register your site with a "plagiarism”-reporting reporting tool like Copyscape.

3. Participate in rights' holders initiatives at your major online sites to get reports of potential problems. For instance, eBay has a trademark infringement program.

4. Monitor major search engine, blog aggregator and social networking sites for potential trademark and copyright infringers, as well as potential defamation.

full article: http://www.practicalecommerce.com/articl...ne-Rights/