New Marketing Technique: The Rise of Branded Ringtones

[mandy]

...some major brands are reaching younger consumers with cell phone ringtones.

...as consumers branch out beyond popular music for ringtones, savvy advertisers are recognizing an opportunity.

Consumers with a fondness for their favorite brands, from sports to apparel to automotive, are downloading branded content to their phones to personalize them, and marketers are beginning to take notice...

Mobile marketing has proven itself as a viable way to reach a new and willing audience in a highly personalized way. But brand marketers are beginning to realize that every promotional asset (from logos and images to sound bites) has the opportunity to become a digital sales tool -- one with a viral component.

full article: http://www.imediaconnection.com/content/7654.asp