Older Adults Using Internet More, Traditional Media Less

[mandy]

U.S. online adults 55 years and older - the heaviest users of offline media - say the ability to access online content any time of the day (69.2 percent) and the greater accuracy of online information (67.5 percent) are the primary advantages of the internet versus TV, radio, magazines or newspapers, according to a Burst Media survey...

...As to why they use the internet, 56.3 percent cite gathering information for personal needs; communicating with others (53.6 percent); surfing for news, sports and weather information (48.8 percent); and researching product information (43.0 percent) are among the top reasons for doing so...

Other uses...include travel-related research and transactions (34.7 percent), education (33.0 percent), making online purchases (32.1 percent), personal finance (31.1 percent), work/business (26.8 percent), entertainment information (25.7 percent) and gaming (21.7 percent).

full article: http://www.marketingvox.com/archives/200...edia_less/

related topic: Seniors and E-Commerce: Selling to the Older Shopper http://community.tuliptools.com/index.ph...367.0.html

[mandy]

A related article:

Seniors—the 19% of the U.S. population who are 65 years and older—have lagged in Internet use. But now they are surpassing all other age groups when it comes to growth in online use. 11.5 million seniors regularly go online, and this number is expected to nearly double to 20.1 million by 2010, according to Jupiter Research...Online seniors also have higher average household incomes than offline seniors ($60,300 versus $31,992), and higher average household assets ($385,714 versus $178,083), according to Forrester Research. Seniors spent an average $281 online over a three month period...

full article: http://www.internetretailer.com/article.asp?id=17765

[dnc_ont]

No wonder my internet has seemed slow lately.  All the fogies are doing 1Mbit/s in my 3MB/s lane.  ;D