Volusion Upgrade Streamlines Checkout Process to Help Reduce Cart Abandonment

[mandy]

The reasons for shopping cart abandonment are many: poor page design, unsecured transaction pages, slow server response, required registration and multi-stage checkout process being the most common. Merchants and e-commerce hosting providers have been wise to do their best to at least eliminate the latter two reasons. Yahoo unveiled its new checkout system in August 2005 and now Volusion has done the same.

Volusion announced recently announced its new One-Page Checkout that eliminates both buyer registration and multi-step purchasing.

full article: http://www.ecommerce-guide.com/news/news...hp/3590161

"Several independent studies have corroborated
cart abandonment rates of up to 75%, while it's been noted that about half of
all prospective customers bail out of their purchases sometime between
selecting products and clicking the buy button.

Eliminating the need for multiple steps and required registration,
Volusion's new One-Page Checkout will dramatically increase the number of
completed purchases.

Volusion's new One-Page Checkout, which, as the name implies, reduces the
entire checkout process to one simple page, makes ease of use for the
merchant's customers unsurpassable.  The fewer steps there are between a
customer and a purchase, the better chance for a merchant's success.  The new
additions to Volusion's existing solution will not only increase user-
friendliness, they will also work to significantly reduce cart abandonment
rates.  An issue that has plagued eCommerce providers for years, cart
abandonment is one of the most commonly reported obstacles facing eCommerce
websites today.

    In addition to their One-Page Checkout, Volusion now offers users a
"guest" checkout option.  By utilizing this option, customers are no longer
required to create an account while making a purchase.  An account can still
be made, which in some instances may provide the customer with more user
benefits.  However, if a user prefers to remain anonymous, Volusion's new
checkout makes this preference possible.  With this new feature, merchants
will see an increased number of orders since fewer shoppers will abandon their
cart for privacy reasons..

full press release: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-22-2006/0004286866&EDATE=