Google Adwords Adds Demographic Targeting

[mandy]

Google AdWords is going beyong localized, contextual, and keyword targeting to add a new demographic targeting option for its advertisers. Released just hours ago, Google Adwords Demographic Site Selection is a way to add pinpoint targeting to AdWords campaigns.

Using the new Demographic Site Selection, Adwords advertisers can target by age, gender, income or other factors. Multiple demographics can also be used in a precise targeted campaign, for example women living in rural America between the ages of 45 and 60...

full article: http://www.searchenginejournal.com/?p=3076

Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.

A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income, or some other factor. If your product appeals to young women, for instance, you might want to target sites popular with the female demographic, the 18-24 age demographic, or both.

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.

https://adwords.google.com/support/bin/a...swer=33743