Google and Nike Launch Social Networking Soccer Site Joga.com

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Google and Nike Launch Social Networking Soccer Site Joga.com

03-21-2006, 02:18 PM,

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mandy Offline

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Google and Nike Launch Social Networking Soccer Site Joga.com

Quote: Nike, Google Kick Off Social-Networking Site

The sporting goods giant and the Internet search king have teamed up to create Joga.com and connect soccer fans around the world.

Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages...

The new site is Google's latest effort in the social-networking space where the search giant has struggled. It owns Orkut, but outside of Brazil the site has been considered a flop. Building an interactive community has been one of Google's glaring weaknesses.

full article: http://www.businessweek.com/technology/c...d=rss_tech

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