Yahoo Storefront Design Tips

[Kristijntje]

Article discusses hiring a designer to redo your Yahoo Store as well as improving your store by:  Providing Anchor Text for Images, Improve Meta Tag and Meta Keyword Relevancy, Bread Crumb Navigation, Product Photo Rotation, Fly Out Menus, Customize the "Add to Cart" Button, Improve "Click to Enlarge" , Place "Related Links" Near Product, A Cross-Sell Section to Product Pages, and Enhanced Product Layout.

But just having 39 bucks to blow doesn't make you a successful merchant. And just being one of the vast army of sellers who runs a templated storefront doesn't mean you'll make enough to retire to Tahiti.

To be truly successful, many Yahoo storeowners develop their store far beyond the basic template design. Not content with a cookie cutter layout, they jazz up and spruce up their site, adding design features to help enhance the shopper's experience — and their own bottom line.

But how? What features do Yahoo merchants most commonly add to Yahoo's basic template to increase online sales?

Hiring a Helping Hand

The question that many Yahoo merchants ask — 'What should I expect to pay for a re-design?'...

full article: http://www.ecommerce-guide.com/solutions...hp/3592691

[mandy]

Part 2 of the article:

Merely a Starting Point
Yahoo, acknowledging that many merchants want to enhance its basic platform, recently launched the Yahoo Developer Network, which lists designers who specialize in its platform. For these Web design firms, the basic template is merely the starting point - a launching pad to leave far behind as they enhance it almost beyond recognition.

The changes that these firms make include:

Branding...
Site Map Optimized for Search Engines...
Exit Polling...
RSS Feed...
Customer Reviews...
My Orders ...
Shipment Delivery Date Estimator...

full article: http://www.ecommerce-guide.com/solutions...hp/3594511

[maggie777]

Why didn't Spytown switch to a different software package instead of spending $25,000 adding features to their Yahoo Store?  :blinkie: