How to make sure your website is busy with traffic, not visually busy

[mandy]

Rule #1: People ignore what they don't know they should see.

Rule #2: People see what they want to see.

Along with the exercise, there were some important questions asked in that column:

  1. What gets someone's attention when they're engaged by your marketing material?
  2. Is what engages them something on your website or in your materials, or are they easily pulled away by distractions?
  3. Is what engages them on your website or in your materials something that you want to get their attention?

And to all these there is the caveat: there's a big difference between getting attention, keeping attention and making things stick once you've got their attention.

full article: http://www.imediaconnection.com/content/8797.asp
related article: http://www.imediaconnection.com/content/8601.asp