Key Issues Facing B-to-B Merchants

[mandy]

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don't always receive the attention they deserve. That's why Multichannel Merchant decided to brave a Windy City winter and host a roundtable with executives at b-to-b companies based in the Chicago area. Barry Litwin of Block and Co., Jim Garlow of CDW Corp., Gretchen McIntyre of Cintas Corp., Susan Fischer of Newark InOne, and Rudy Picchietti of Specialty Stores Services met for lunch on a relatively mild January day (just before a snowstorm was to hit); the soup was hot and the discussion bold. Check out what they had to say about e-commerce, sales force management, merchandise commodization, and more...

full article: http://multichannelmerchant.com/mag/mind..._03012006/