The eBay catalog with its annoying unspecific prices...

[mandy]

The cover of a catalog says, with ruthless competitive truth: “Whatever it is, you can get it on eBay.” Oh, eBay has a catalog? You bet it does, and it's printed on heavy machine-finish paper, full bleed. Ah, here's a photograph of a Sony 42-in. plasma TV. But the description is pluralized: SONY 42" PLASMA TVs — Stunning picture enhancement and a slim flat panel design. Search: sony 42 plasma tv. New from $1,590.99. That rates a solid “Huh?” It's apparent that this catalog is simply a feeder mechanism for an online version. But how does eBay, the online auction house, justify specifying a TV model and a to-the-penny price, muddied by the word “from”? Better take a look.

That meant abandoning the printed catalog and going online — not smart marketing, guys, if you want an impulse buy...

full article: http://multichannelmerchant.com/crosscha..._04012006/