Using Press Releases for Link Building to Improve SEO Rankings

[mandy]

Press Release optimization for search engine purposes has been a growing segment of the SEO industry...

But what about building links with press releases?...

So where is the value with press releases in terms of link building? Well, a press release, and a well optimized press release, should get in front of the eyes of news reporters, bloggers and other industry experts. They will find your press release, hopefully read it, and god willing think it is interesting. If so, they may write about your service with some quality anchor text pointing to your Web site.

I believe press releases for link building purposes helps increase your site’s traffic, gets your more eyes on your brand and encourages people to link to you. This is all incredibly important for the popularity factor of your Web pages.

full article: http://www.searchenginejournal.com/?p=3190