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TulipTools Internet Business Owners and Online Sellers Community › Security › Internet Security › Email: Spam, Spoofs, and Viruses v
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Why Phishing Works

  
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Why Phishing Works
04-01-2006, 06:12 PM,
Post: #1
bargainbloodhound Offline
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Why Phishing Works
A research paper by 3 Harvard/UC Berkeley professors: Why Phishing Works

The opening section on user interfaces was interesting.

Quote:What makes a web site credible? This question has been
addressed extensively by researchers in computer-human
interaction. This paper examines a twist on this question:
what makes a bogus website credible? In the last two
years, Internet users have seen the rapid expansion of a
scourge on the Internet: phishing, the practice of directing
users to fraudulent web sites. This question raises
fascinating questions for user interface designers, because
both phishers and anti-phishers do battle in user interface
space. Successful phishers must not only present a highcredibility
web presence to their victims; they must create
a presence that is so impressive that it causes the victim to
fail to recognize security measures installed in web
browsers.

the entire reasearch paper: http://people.deas.harvard.edu/~rachna/p..._works.pdf

According to the study, 5% of people who receive phishing emails fall for them.  I'm being lazy now and not searching TulipTools to verify my next statement, but I think that 5% figure isn't much different than the percentage of email recipients who respond to legitimate marketing emails.  The study also found that anti-phishing indicators in browser toolbars (like the eBay toolbar) are ineffective because 23% of people don't bother to look at the browser status indicators.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"

"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site.
best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011
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