Benefits of getting your site listed in a Web Directory

[mandy]

Interview with Greg Hartnett, founder of the Internet's oldest directory Best of the Web

Q: What is the benefit of getting your site listed in a Web Directory?

A: Getting listed in a quality directory can prove very beneficial to a site owner. Through proper categorization, a site owner should expect relevant traffic from the users of the directory.

Additionally, most search engines tend to value listings in a directory as a trusted link. Due to the editorial control of a directory listing, search engines view a listing in an authoritative directory as a sign of confidence that your site is a quality resource.

Q: Are web directories just acceptable Link Farms?

A: That would really depend upon the type of directory you are referring to.

A link farm is no more than a collection of links, typically uncategorized, and displayed in a haphazard way. Link farms are designed for the sole purpose of manipulating search results, with no benefit for a user, and little, if any benefit to the site owner.

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