Google Base Traffic Growth Flattens

[Kristijntje]

Article examines where Google Base searchers visit after Base, and provides Google Base traffic graphs showing a flattening of growth

By examining Hitwise Clickstream data by industry, we can see which categories of sites people are visiting after Google Base, thus getting an indication of what kind of content is being searched for on the site. For the month of March, Shopping & Classifieds was the largest downstream category, with Rewards & Directories site Shop.com accounting for 5.1% of downstream traffic from Google Base. So yes, it looks like people are interested in shopping when they go to Google Base...

Hitwise market share data shows that Google Base, after a fairly strong start, received approximately the same market share of visits for the week ending April 1, 2006 that it did a month after launch...

full article: http://weblogs.hitwise.com/leeann-presco..._it_1.html

The number of visitors to Google Base, Google's online classifieds marketplace, has already started to level off just a few months since the feature was introduced, says an Internet traffic monitoring concern.

In a report issued April 4, HitWise said the amount of Internet traffic to Google Base was nearly the same in January as it was in February. Overall, Google Base visitors represent a scant 0.00017 percent of all Internet wanderers.

These numbers have to be disapppointing for Google...

full article: http://googlewatch.eweek.com/blogs/googl.../8824.aspx

[bargainbloodhound]

I'm not surprised.  Google needs to add a category structure before it can attract mass market shoppers.

[mandy]

A related article.  A listing of the top 20 Google subdomains shows Search still accounts for 80% of Google's traffic.  Froogle is the 6th most visited Google subdomain, accounting for 0.46% of Google's traffic, but Google Base fails to make the top 20.

As has been the case since we started reporting on Google in 2003, Google Images remains the most popular subdomain past the main Google URL. Interestingly, some of the latest Google offerings have yet to capture significant market share in their category...

full article and chart of the 20 most visited Google subdomains: http://weblogs.hitwise.com/bill-tancer/2...andin.html

[sneakymagenta]

Froogle is the 6th most visited Google subdomain, accounting for 0.46% of Google's traffic, but Google Base fails to make the top 20.

Froogle sends me visitors.