The 5 Essential Elements of Personalization

[mandy]

While choice is a good thing, too much choice leads to confusion and confusion leads to lost revenue as consumers abandon empty shopping carts rather than wade through vast arrays of unorganized material. Marketers need to provide consumers with the ability to find what they really want and will enjoy and advertisements they're more inclined to click. Enter personalization.

Many still view personalization strictly in terms of providing consumers with rudimentary recommendations of products they might like. Companies like Amazon and Netflix have been able to use this effectively. But with today's content and content-delivery options, marketers need to go beyond this to implement a more holistic personalization strategy-- one that automatically brings the world of personally relevant content, products and services to each consumer on a one-to-one basis.

Marketers need to implement a personalization strategy that focuses on five key components: acquisition, community, discovery, merchandising and one-to-one marketing... 

full article: http://www.imediaconnection.com/content/8952.asp