Analyzing visitor behavior to help you structure your site to increase revenues

[mandy]

...what web analytics can do for your website-- again if you know how to read them. They can show you where most visitors go after they hit the home page-- do the visitors head straight for product information, do they check out data sheets, or do they look at the "About" section? Analytics also can show you where they go after that, and after that, etc., helping you gain an understanding of how visitors behave on your site, and whether that behavior is providing the business results to achieve your goals.

But it goes much deeper than that. By viewing how much time they spent in a particular section, you can learn where you need to make adjustments. If they click around several pages of product data, and return to certain pages from time to time, it could be an indicator that they're in search of more information than you're offering. You may want to try expanding those pages a little deeper and see if the pattern still holds. If it does, you can keep going until visitors are no longer going to that next page. At that point, you know exactly the amount of information they need, and you can remove that final page....

full article: http://www.imediaconnection.com/content/9002.asp

related topics:
How a tire retailer boosted sales with Google Analytics
http://community.tuliptools.com/index.ph...982.0.html
Getting More Out of Your Web Site: Web Analytics Helps Increase Conversions
http://community.tuliptools.com/index.ph...496.0.html