How to Effectively Market a Web Hosting Reselling Business

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How to Effectively Market a Web Hosting Reselling Business
By Natalie Aranda

The web hosting reselling business is a simple business to enter and offers a great product to its customers.  Years ago, it would cost tens of thousands to start a web hosting business, because of the need to purchase servers, manage the servers, perform customer Support and more. Now anyone with $50 bucks or less can start his or her own web hosting service complete with great reliable servers, 24 hour, seven day a week customer support,  advertising materials and technical materials.  The truth is that you don’t have to have your own servers at all. All you need is a web hosting account with reselling option.  You can create new hosting accounts with easy in control panel. Today, some web hosting plans offer unlimited  bandwidth and unlimited storage with reseller option for less then $20 a month.

While hosting cost is almost neglectable, marketing makes or breaks a web hosting reselling business. Many have tried to make money from Web hosting reselling without success. Believe me not, they’ve been targeting totally wrong audience. Many of those who have failed have exclusively promoted the reselling business online - running pay-per-click (PPC), posting in the forums etc.  However, many of those who frequent the Internet may know as much about reselling as you do and they won’t bother to go through a middle-man for Web hosting. If you want to be successful in Web hosting reselling business, it’s more effective and more profitable to target those who are less net-savy.

Distributing business cards, old-fashioned yes,  is still one of the most popular and inexpensive ways to market or advertise your web hosting service. You’re likely to get more clients in your local market than from the Net. Though you can do business card printing yourself using many different business card templates, it's wise to spend a little money to order professional designed business cards.  And the printing software can easily cost you a hundred bucks. For as little as $10, on the other hand, you can order 200 business cards. Color business cards will cost a little bit more. Needless to say, your business should be listed on local phone directory too. Ads on local or community newspaper may will bring you business from your local community.

You’ll need a professional Web site for your hosting service so that the prospects can obtain information about your business 365 days a year and 24 hours a day even though you want to target the local market.

Web hosting reselling offers a great opportunity to make money if you market your service in the right market in right direction with right punch.

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Natalie Aranda writes about computer and technology. While hosting cost is almost neglectable, marketing makes or breaks a web hosting reselling business. If you want to be successful in Web hosting reselling business, it’s more effective and more profitable to target those who are less net-savy.  Distributing business cards, old-fashioned yes,  is still one of the most popular and inexpensive ways to market or advertise your web hosting service. Try magnetic business cards if you want to be more creative. You’re likely to get more clients in your local market than from the Net.

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