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eBayin' on the Hershey's Highway
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04-23-2006, 08:45 AM,
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eBayin' on the Hershey's Highway
Quote:The Hershey Co. is giving its new buyer loyalty program a high-tech hook with an online auction powered by eBay. Consumers who collect WrapperCash points -- codes being printed on 1 billion single-serve products -- can bank those points at the Hershey's Web site and, starting May 15, use them to try to outbid other players for big-ticket merchandise in the auction. For the conservative maker of such top-selling candies as Mounds, Reese's Peanut Butter Cups and Hershey's, it's a big move into the digital age with one of the biggest online brands... full article: http://ecommercetimes.com/story/W5I21YHO...mers.xhtml related topic: eBay's Private Marketplace: eBay tests off-site B2B trading platform w/Wal-Mart http://community.tuliptools.com/index.ph...280.0.html |
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