Marketers should revise approach to the "4Ps"-- Product, Place, Price, Promotion
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04-26-2006, 12:39 PM,
Post: #1
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Marketers should revise approach to the "4Ps"-- Product, Place, Price, Promotion
Quote:Marketing textbooks often describe the fundamental task of marketing as making decisions about the "4 Ps:" Product, Place, Price and Promotion. What product (or service) will I sell? Where will I sell it? What price will I charge for it? And how will I promote it to the consumer? full article: http://www.imediaconnection.com/content/9170.asp |
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